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SPECIFIC CINEMA
SUPPORT MEASURES
TAKEN DURING
THE HEALTH CRISIS
FLASH AUDIT
September 2021
2
EXECUTIVE SUMMARY
In the context of the health crisis, the Court decided to launch an audit which, while
respecting its professional standards, is distinguished by the speed of its investigation. This
work is presented as a first inventory of the specific financial effort made in favour of the cinema
sector in the context of the health crisis.
The audit first recalls the
effects of the health crisis on the cinema sector
: cinemas
closed (162 days in 2020), filming interrupted (at least during the 1
st
lockdown), etc. The crisis
affected the entire sector, industry professionals (producers, distributors, cinema operators)
but also other stakeholders (authors, festivals, technical industries).
The crisis has also
disrupted public institutions
: the resources of the National Centre for Cinema and Animated
Image (CNC), which are partly based on the tax on cinema tickets and on the tax on advertising
broadcast by television, were greatly reduced during the first lockdown. The Institute for the
Financing of Cinema and Cultural Industries (IFCIC) saw the cash flow of its loan funds
reduced by the suspension of repayment deadlines, which prevented it from granting new
financing.
Faced with the health crisis, the public authorities reacted quickly with emergency
measures (the financing of which was included in the amended finance laws of July, then
November 2020) and by drawing up a stimulus plan, registered in the initial finance law for
2021. This scheduling was called into question by the second lockdown from October 2020,
extended in December until 19 May 2021.
Tracking the measures taken is therefore in itself
a complex exercise, because the mechanisms had to be adapted and completed on
several occasions
, until the measures announced by the Minister of Culture last May.
The financial effort made in favour of the cinema and audiovisual industry is
exceptional: €402 million for the CNC (i.e. the equivalent of nine months of expenditure
by this organisation in 2019) and €51.6 million for the IFCIC.
Most of this expenditure is
aimed at making the CNC’s existing automatic or selective support more favourable, and at
strengthening the players in the sector, whose financial stability had been shaken, and at
ensuring the orderly restart of the sector (for example, by dea
ling with the issue of the “wall of
films” when it reopens). In this regard, the distinction between emergency and stimulus
measures is not clear.
By taking into account the expenses in favour of the technical industries sector (€10 M),
the “youth and talents of the future” (€6 M) and “Export and attractiveness” (€8 M) funds,
the
expenditure that falls under a genuine “investment for the future” rationale is low
(between €20 M and €25 M)
. The structuring effect of this “stimulus” plan therefore appears
to be very limited. Beyond the fact of having avoided defaults, the question of whether this aid
has favoured or accompanied structural changes in the sector deserves to be asked.
Lastly,
the question of the additionality of these sectoral measures in relation to
the general state aid system has not been asked
. No mechanism to control possible windfall
effects was put in place by the administrations, except in the case of cinema operators, for
which an anti-abuse clause made it possible to check that the amounts paid by the general
and sectoral schemes did not exceed the turnover losses of each company.
After coming to the aid of professionals affected by the crisis,
the public system must
now reorient itself towards the future: the constitution of more solid companies, the
development of high-level technical infrastructures, exports, the attractiveness of
France.
Many mechanisms are in place (IFCIC loans and guarantees, Plan
Touch
of BPI
3
France, etc.) or in the process of being launched (strategy to accelerate the cultural industries
of the fourth investment programme for the future (PIA 4)).
Main audit conclusions
1
.
The total amount of budgetary appropriations allocated to the film sector to
compensate for the effects of the health crisis amounts to €454.6
M: €402 M for the CNC,
€51.6 M for the IFCIC. This is an unprecedented effort, which is in addition to the nearly €1.2
billion in financing for the sector under general State mechanisms.
2.
Public managers have given little thought to the additional nature of this sectoral
funding in relation to the State’s general industry
-wide measures, with the exception of an anti-
abuse mechanism for support to operators.
3.
Given their financial autonomy, the CNC and the IFCIC were able to react quickly by
setting up a varied range of financing. As far as the CNC is concerned, the guarantee fund
against the interruption of filming is an innovative instrument but, for the rest, many of the
measures are only complements to existing support mechanisms and will only have a weak
structuring effect likely to prepare companies for the changes in progress. Moreover, the
distinction between emergency and stimulus measures appears artificial, particularly as more
than a third of the stimulus plan included in the 2021 LFI was already implemented by the CNC
at the end of 2020. We must now “turn the page on the emergency” and return to a coordinated
agenda of transformation of the sector.